We are a clothing and product company that is built on a few key principles — Design, Concept, and Execution. We take these principles to heart and attempt to apply them to the products we produce, through a sound design aesthetic, rock-solid concepts, and the best possible execution we can achieve.

We believe in the concepts of advancement, progress, and positive change for ourselves and for the individuals and communities that we serve. We are passionate about music, athletics, media, art, design, and where we come from, and hope to reflect these pursuits in the garments we produce.
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